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About Us

why choose us

We're an Industrial IoT team providing systems to identify, locate, authenticate and status assets in real time.

Team members

Meet Our Professionals

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Bill Reny

Co-Founder/CRO

• Inventor of patented technology used as basis for SEE ID's technology

• Disabled USAF Veteran who proudly served as an F-15 Crew Chief

• Master Automotive Technician and published author; contributed to 14 automotive technology books. 

• Mr. Reny attended Colorado Technical University in pursuit of a degree in Business Management

• 10+ years of business development experience managing over $30 million in annual sales for ICP Inc. 

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Ed Nabrotzky

Co-founder/CEO

• B.Sc. (Computer Science), MBA, PhD Candidate, Industrial Networking SME​​

• Former CTO of Omni-ID, #1 industrial RFID company in the world​​ with Annual revenue of $20M, 40% annual growth, acquired by Panasonic for $230M​

• Localization Technology Development (+20 years)​; Listed as inventor on 5 foundational tech patents​​

• Managed 4 startups to exit (+$400mm capital raised)​; Taught Entrepreneurial Finance at MBA level​​

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Charlie Maddox

Co-Founder/COO

• B.Sc. (Computer Science), MBA

• Disabled USAF Veteran, former C-17 & MQ-1b Instructor Pilot and Director of Operations

• Mr. Maddox  managed continuous worldwide operations of $11.12 billion in USAF assets. He directed over 1,100+ international missions by 265 aircrews in 7 different squadrons

• Co-founded 3 entities in the logistics, construction and IT industries currently generating $15M in annual revenue

BOARD OF ADVISOR

Meet Our Advisors

Rob

Brigadier General (Ret) Rob Novotny

• Former 57th Fighter Wing Commander of 5,000 personnel at Nellis AFB

• Career fighter pilot and combat commander

• Operational Test Pilot with 2,800 hrs in 12 different airframes

• Test, development and acquisition of F-22, F-35 Lightning II, Next Gen Air Dominance Platform and Advanced Battle Management System  

Craig

Craig Slayter


• Founder and First CEO of oDesk Corporation, which merged with Elance to become UpWork

• Chairman of Adaptive Chips – a joint venture with ARC International, provides R&D services for semiconductors, SoCs, and systems

• Various C-level positions at companies such as Accenture, SoftStyle Inc, Rambus, Intacct Corporation, RealChip Communitcations, Phoenix Technologies, and ARC International

• 30 years' experience in Silicon Valley as a startup entrepreneur and has participated in acquisitions ranging from $5M to $100M

Doug

Colonel (Ret) Doug Distaso

• Special Assistant to USSOCOM Vice CC at the Pentagon

• MC-130 Instructor Pilot

• Lead integration of SOF into Third Offset Strategy and the high-end future of war, given explosive growth in technology globally

• Vice President of Legislative Affairs for Security, Defense, and Space at Navigators Global, a government relations, strategic communications, and issues management firm located in Washington, DC.